Category · checked 26 Oct 2026

Shopify email marketing apps compared: real monthly cost by list size

Campaigns and automated flows. Pricing depends on contacts and email volume.

Most email apps publish only a starting price: the bill rises with your list size.

Monthly cost

What each app costs at typical volumes

Price it with your own numbers →
Your storeKlaviyoOmnisendShopify Email
250 contacts · 500 emails$0.00$0.00$0.00
500 contacts · 3,000 emails$20.00from $16.00$0.00
2,000 contacts · 12,000 emailsfrom $20.00from $16.00from $2.00
10,000 contacts · 60,000 emailsfrom $20.00from $16.00from $50.00

Cheapest plan that fits each volume. “From” means the vendor publishes only a starting price at that size; “not published” means we could not read a price, so we do not show one.

Plans

Every plan, as listed

Klaviyo

★ 4.7 · 3,410 reviews
FreeUp to 250 active profiles, 500 emails per month$0
Email251 to 500 contacts; price rises with your listfrom $20
SMSUp to 1,250 SMS/MMS credits$15

The reference for automated flows. The listing publishes prices only up to 500 contacts.

Read 26 Oct 2026 · Shopify App Store listing
Free250 contacts, 500 emails per month$0
StandardEmails = contacts × 12 per cycle; no SMSfrom $16
ProUnlimited emails (fair use); SMS sold separately since 4 May 2026from $59

Cheaper entry than Klaviyo for email-only stores. Since May 2026, SMS is no longer bundled.

Legacy Pro SMS credits end on 26 October 2026.

Read 26 Oct 2026 · Omnisend help center, “Omnisend pricing plans 2026”

Shopify Email

★ 4.7 · 3,154 reviews
IncludedFirst 10,000 emails each month$0
UsageFrom $1 per 1,000 extra emails$1 / 1k

Cheapest for simple newsletters. Pricing is by email sent, not by contact.

Read 26 Oct 2026 · Shopify App Store listing
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