Email marketing · compared 26 Oct 2026

Klaviyo vs Omnisend: the real monthly cost

No clear winner from published prices: at most sizes one of the two vendors lists only a starting price. The table shows exactly what each publishes.

Monthly cost

Side by side at 4 store sizes

Price it with your own numbers →
Your storeKlaviyoOmnisend
250 contacts · 500 emails$0.00$0.00
500 contacts · 3,000 emails$20.00from $16.00
2,000 contacts · 12,000 emailsfrom $20.00from $16.00
10,000 contacts · 60,000 emailsfrom $20.00from $16.00
  • 250 contacts · 500 emails: same price.
  • 500 contacts · 3,000 emails: Omnisend is cheaper (from $16.00 vs $20.00).
  • 2,000 contacts · 12,000 emails: Omnisend is cheaper (from $16.00 vs from $20.00).
  • 10,000 contacts · 60,000 emails: Omnisend is cheaper (from $16.00 vs from $20.00).
Plans

Every plan, as listed

Klaviyo

★ 4.7 · 3,410 reviews
FreeUp to 250 active profiles, 500 emails per month$0
Email251 to 500 contacts; price rises with your listfrom $20
SMSUp to 1,250 SMS/MMS credits$15

The reference for automated flows. The listing publishes prices only up to 500 contacts.

Read 26 Oct 2026 · Shopify App Store listing
Full pricingVisit Klaviyo

Omnisend

Free250 contacts, 500 emails per month$0
StandardEmails = contacts × 12 per cycle; no SMSfrom $16
ProUnlimited emails (fair use); SMS sold separately since 4 May 2026from $59

Cheaper entry than Klaviyo for email-only stores. Since May 2026, SMS is no longer bundled.

Legacy Pro SMS credits end on 26 October 2026.

Read 26 Oct 2026 · Omnisend help center, “Omnisend pricing plans 2026”
Full pricingVisit Omnisend
Verdict

Which one to pick

Pick Klaviyo if this matters most: The reference for automated flows. The listing publishes prices only up to 500 contacts.

Pick Omnisend if this matters most: Cheaper entry than Klaviyo for email-only stores. Since May 2026, SMS is no longer bundled.

Not sure about your volume? Enter it in the cost calculator, which also prices the rest of your app stack.

Visit KlaviyoVisit Omnisend